Sneaker Swap


Credits:
JD Hennings (AD)
Courtie Davis (AD)

Festival goers believe that a good fit is part of a memorable festival or Rave. But their street style shoes often meet their demise after dancing the night away.

Skechers knows that a ruined sneaker, can ruin your day.

To convince festival goers to exchange their shoes for our Skechers, we created the SneakerSwap. We hijacked live concerts to give people free Skechers. The catch? They had to hand in their shoes for the entire night.